
Note: this article is a semi-annual rewrite/update of my original one on QuickBooks Connect 2023.
One of my favorite books when I was a kid was “Hail, Hail, Camp Timberwood,” about a girl who goes to summer camp for her first time. She’s standing around, feeling (and probably looking) uncomfortable as all the return campers are running around, hugging each other, excited to be reunited. All of a sudden, someone runs up to her and gives her a big hug and says how happy she is to see her again. After a moment of total confusion, the girl leans in and says, “Don’t worry – we don’t actually know each other. I was just feeling left out and figured I’d join ‘em.” The two of them become fast friends and go off hugging others who looked out of place and letting them in on the joke. Before you know it, the entire place was full of everyone running around hugging each other and laughing.
While I can’t say this is likely to happen exactly like that at the upcoming Scaling New Heights conference in Orlando, I also wouldn’t be that surprised if it did. There will be heaps of people reuniting for the first time since last year (check out my video blog about previous amazing takeaways as well as an article for Insightful Accountant). But there will also be loads of first-timers attending (approximately 400 per Joe Woodard’s recent webinar: Maximizing Your SNH Experience), who are nervous and out of their element. Find the other wallflowers and go up to them – tell them it seemed like maybe they didn’t know anyone there, either, and do they want to eat lunch together or go to a vendor booth or grab a drink? You’ll be delighted and surprised at how many of these folks you’ll stay in touch with through the years. Remember, progressive accountants and bookkeepers such as the kind you’ll find at SNH – especially those who go year after year – are excited you’re there, and they want to help make your experience better. Introduce yourself to someone who looks like they “belong” and say that you’re new, and not sure where to begin. I am sure they’ll point you in the right direction, take you under their wing, or introduce you to someone who might be a great conference buddy.
For today’s blog post, I’m going to be that conference buddy, and share with you my Expert Tips for Attending Scaling New Heights 2025.

Tip One — PLAN AHEAD
- Attend a prep session webinar or podcast for individual insights. Insightful Accountant will be focusing their Wednesday, June 18th QB Talks on the topic of Prepping for SNH, with special guests Kim Noh and Heather Day Satterley (SNH Director of Education).
- And Joe Woodard himself will be hosting one on Maximizing Your Experience at Scaling New Heights 2025 on Wednesday, June 4th, 3-4 pm Eastern, and you can register here.
- Plan ahead, make a schedule, but be comfortable diverging from it; that way you don’t waste time figuring out what to do in the moment, but you also don’t miss the organic opportunities that arise.
- Make a list of vendors you’d like to meet; they’re often very busy during open Exhibit Hall time; it might be helpful to set up a time with them to meet during a session when the Hall is less busy. Bring a list of questions you’d like to have answered. Narrow your scope… it’s impossible to visit everyone. Pick a few areas of interest, look into which vendors serve those areas, and focus on them.
- Connect on social media with others who will be attending, whether it’s in a Facebook group like Woodard Group of the Americas (check out their very active community chats) or QB Community Live, LinkedIn, or other platform, you can always use #SNH25 to find out who you already know that might be going. Engage and make plans ahead of time.
- Check with your sales reps and vendors for the tools you love best — whether you’re already using them or plan to implement this year — to see if they are hosting any customer dinners, happy hours or get-togethers. Same with professional associations you might be considering joining, like Bookkeeping Buds, Realize, Roundtable, or my own ‘Ask a CPA’ community.

Tip Two — DOWNLOAD AND USE THE MOBILE APP
- The training schedule on the Woodard website does a nice job of giving you a visual to see which sessions are held concurrently. It also lists the speaker, track, and topics at-a-glance, which the app does not. However, you can only register for a session using the mobile app or the web app — not via the main website’s training schedule, which is informational-only.
- If you still have the app on your phone from last year, it will no longer work, as they’ve upgraded to a Woodard Events-branded version of the popular Cvent app.
- You can download the new app from Google Play or the Apple App Store. Just search for “Woodard Events”.
- The conference app is also available as a web version called the Attendee Hub. And YES, the web app and mobile app sync with each other automatically!
- From either the mobile app or the web app, you can easily export each session to your own online calendar.
- Both versions of the app have newly improved filters for dates, times, categories, and speakers; and the exhibit hall vendors are now sorted by type!
- It’s definitely helpful to the community if you register ahead-of-time for the classes that interest you (such as my two sessions — “The Tax-Ready Bookkeeper: A Year-End Review Checklist”, at 2:10 pm on Wednesday, June 25th; and, “Best Practices for 1099 Preparation Services” immediately following, at 4:10 pm)! This is how they determine which rooms will be assigned for each one. If there’s a lot of interest in a particular topic, they’ll give it a bigger room, and that makes life easier for everyone.
- You can’t “like” or “favorite” any of the other sessions at the same time, as is the case with some apps… you can only “register”, and only for one per time slot. However, you can export as many sessions as you like from either the app or web version of the app to your calendar, which could be a workaround if you’re interested in more than one and want to track them all.
- The app won’t let you register if it’s full. But that doesn’t mean you shouldn’t try to attend anyway! Lines will form for the “sold-out” sessions, and they will let additional people in if there’s capacity, which there usually is – get there early to be near the front of the line. There is almost always extra room and I’ve rarely been turned away.
- If you click on the session, it will show you the description and learning objectives, as well as speaker info. If you click on the speaker, it will show their bio and all the sessions they’re teaching at the conference, as well as a link to their website. This is a great way to research which instructors you’d like to hear.

Tip Three — PACK WISELY AND COMFORTABLY
- Wear comfortable shoes – this is the largest Marriott in the world! It can easily be a mile from your room to the conference center. (Plus… the occasional industry leader dance-off competition, just sayin’.)
- Pack an extra collapsible duffle bag for swag if you’re into it – but remember… you can also say “no thank you”. It’s easy to get lost in the freebie frenzy, but do you really need another stress ball? That said, some of the stuff will be too good to pass up and you want to make sure you have room to carry it home.
- The breakout rooms are often FREEZING! Bring a wrap, poncho or sweatshirt.
- However, it’s also Orlando in June and there’s a pool, as well as a full waterpark with a lazy river and waterslides. The main pool is included at no extra charge as part of the Scaling New Heights room cost, and the waterpark is available for an upgrade. Pack your swimsuit!
- Bring a refillable water bottle (or reuse a plastic bottle) and/or coffee/tea mug; there will be dispensers, and also, the water in your hotel room is fine to drink.
- Bring battery packs and chargers – often the rooms are in a basement and your cell struggles and chews up your battery; plus you’ll want to be on the conference app, and your association’s Slack or Circle apps, and you’ll probably text a lot.
- Conference hotels are pricey! Buy food & drink at a nearby convenience store if you’re going to want snacks or a bottle or box of wine outside of the usual meals and parties. Keep in mind that the Marriott is a Pepsi products hotel, so if you need your Coke, best buy some as well. The closest 7/11 is a mile away, so hit it up first-thing on the way from the airport so you get it all in one visit, or get a group of folks together to split the cost of a 6-seater Lyft XL. (While you’re there, pick up some Epsom salts to soak your feet.)
- Ordering grocery or restaurant food delivery is often a lot cheaper than eating at the hotel restaurants. I’ve heard great things about Vacation Grocery Delivery in Orlando.
- Speaking of the hotel restaurants, the reservations book up very quickly. If you know you’ll want to eat out on a given night, go ahead and reserve as soon as you can.
- There are coffeemakers in the rooms, but only the kind that take those disposable pod-cup things. There is a Starbucks and a market but sometimes the lines are long. You may want to bring a portable tea kettle or coffeemaker; this is ours, and it’s a lifesaver. (I wish I had an affiliate link because I recommend this thing to everyone.) Works great for boiling water for instant oatmeal or ramen if you have a midnight hankering!
- Carry small bills for tipping bartenders at the various happy hours, socials, parties and receptions. They work hard and many attendees don’t think to bring cash.
- Bring earplugs for sleeping and loud parties.
- Many folks are participating in “Tutu Tuesday” where everyone wears a tutu — in fact, Alicia Katz-Pollock of Royalwise and the Unofficial QuickBooks Podcast is giving out 100 blue tutus as swag at the Expo Hall! (Get there early.)
- And others are wearing their best Star Trek: Next Generation costumes in honor of the theme, “Make It So”.
- All that said: don’t overpack. We’re only there for four days and you can re-wear some of your clothing. You don’t want to get stuck spending most of your final night re-packing your whole wardrobe. You’ll probably need less stuff than you think.
- There’s usually a spot where you can store your luggage on the last day, after checking out (rather than with the hotel concierge). Either way, you’re good.
- Dress code: BE YOURSELF. Many people are in sweats and jeans, others are in power-suits or dresses, and some of us love dressing up in-costume and wearing tiaras (or tutus, or — spoiler alert: cow costumes) whenever we get the chance. Wear what makes you feel most like yourself.

Tip Four — TRAVEL CONSIDERATIONS
- Mears Transportation offers shuttle service from Orlando International Airport to the hotel for $16 per person, each way. Reserve in advance here. Given that taxi fare is about $55, the shuttle is usually the better way to go, especially with luggage.
- Included in the cost of rooms in the Scaling New Heights room block is daily scheduled shuttle service to all four Disney Parks & Disney Springs.
- Plan for ample travel time while in Orlando, whether you’re on foot or in a vehicle. The location is “just outside the entrance to Disney World” but each property is so massive that it often takes half-an-hour to get anywhere.
- Once you’ve met a bunch of folks at the conference, consider coordinating to share a cab back to the airport when you depart, if the shuttle service timing doesn’t work for you and you don’t have too much luggage.
- Check in early and skip the SNH check-in lines. Usually, they offer early check-in on Saturday from 12 PM-6 PM and again on Sunday starting at 8 AM. You can head to the Registration Desk near the Cypress Ballroom. Remember to bring your ID.

Tip Five — NETWORKING
- Represent your tribe… for example, a couple years ago at Intuit Connect, the Bookkeeping Buds all wore tiaras for one of the sessions where a member was presenting. I also always bring my favorite Bookkeeping Buds bag and use it instead of the conference one (it not only is a nice talking point, but it also is easier to find if you leave it behind somewhere). I bought custom-made badge ribbons and stickers for our ‘Ask a CPA’ group members who will be attending. Many folks love wearing t-shirts from their favorite apps – Kim Noh even has her own tee that has logos of her tech stack!
- Stay connected via Slack, Circle, social media, and texts throughout the conference. Often folks in your group will save a block of seats at the mainstage presentations, or will give a heads-up when a particular session is fabulous or misses the mark.
- Bring business cards – digital, paper, or a paper one with a QR code (or QR code stickers). I started using HiHello a couple years ago, and I printed out a QR code and taped it to my phone case, which makes it easy for folks to scan, but also a great way for someone to find me if I lose my phone. These days the vendors usually just scan your badge to get your info, but they do sometimes have raffles where you can drop an old-school card in an old-school fishbowl; I have a different set of b-cards I use for these with an email that routes to a different folder.
- Prepare your elevator pitch – who are you, what do you do, why are you here, what makes you different? What will I want to remember about meeting you?
- SNH is practically taking over the entire hotel — so no matter who you run into, say hi and start up a conversation… 95% likelihood they’re with us.

Tip Six — TAKE CARE OF YOURSELF
- Sleep well the week leading up to the conference – the sessions start early, the parties go late, and there’s always something happening in the hotel bar.
- Put your badge on the inside of the doorknob when you get back to your room, so that you remember to grab it on your way out. They are strict about not letting anyone in without it.
- If you’re getting groceries delivered or stopping by a 7/11 or Walgreens, consider picking up some Epsom salts to soak your feet.
- It’s okay to skip the morning session if you were up late, or to take a nap during a mainstage or between events. Give yourself some grace.
- But be careful about how late you stay up and how much you drink. You don’t want to miss something valuable or feel sick just because you lost track of yourself. There’s a cool “bracelet trick” I learned years ago… put as many bracelets on your left wrist as drinks you’ll allow yourself. Move one bracelet to the right wrist with each drink. Once your left wrist is empty, you cut yourself off. Another trick is to re-use the same glass each time you get another adult beverage — filling it up with water between drinks… you have to finish the water before allowing yourself a refill. And this may go without saying, but make sure to eat a full meal to soak up the bevvies.
- Consider arriving a day early or leaving a day late so you can see the sights or enjoy the hotel amenities. I find that every place I go has something to offer. Even Orlando.

Tip Seven — SET YOURSELF UP FOR SUCCESS
- There is a “New Attendee Orientation” on Sunday, June 22 at 9 AM (likely held in the Crystal Ballroom). They will place veteran conference-goers at each table to help guide rookies (400 of them this year!) and answer questions. There is a “Practice Advancement Breakfast” afterwards (likely in the Palms Ballroom Sabal Room). It requires an RSVP in the app, but is free of charge and includes a hot breakfast.
- There are always seats up-front, even when a session looks full. Don’t be nervous about walking right up there, even if it’s a few minutes into the session. No one’s looking at you, and no one cares.
- That said, feel free to ditch a class if it’s not what you were hoping for or expected. There are other workshops that will be better worth your valuable time – or maybe it’s an opportunity to visit with vendors or network with colleagues.
- There are three special types of talks that you might want to keep in mind. First: Vendor breakfasts, which are sponsored sessions you can enjoy while eating the hot breakfast that’s included with the conference; they are not sales pitches, and they are very transparent about being sponsored slots. One in particular I’d recommend is Valerie Heckman‘s Unlocking The Power of the Ta-Da List: A Workshop with OnPay. Her keynote last year was truly inspiring. Secondly: Woodard Theater sessions — 15-20 minute mini-sessions in the Expo Hall on specific topics where a presenter is excited to share their expertise, like my Tuesday morning session on How to Protect Your Clients from Reasonable Compensation Myths. And finally: themed Walking Tours of the Expo Hall; these one-hour sessions were developed by CPA Practice Advisor Editor Gail Perry years ago, and Woodard has brought them back! Only available for PLUS Pass holders and Woodard members. Hope Brown and I will be leading one on tax tech Monday at 2:50 pm.
- Take lots of notes – notebook, e-ink pad, tablet, laptop… however works best for you. (In fact, as a paper-note-taker, I plan to check out my friends’ Remarkables and Supernotes as one of my research goals for the conference.)
- In that notebook, keep one page aside for notes that are about client-specific problems that you will solve when you get back home; and another for non-client-specific items you will address. Try to restrict that second list to only 2-3 things – it’s impossible to implement every shiny new idea you come across. Those will hang around in your head and you’ll get a chance to learn more at the next conference, by which point maybe you’ll have a new set of goals.
- Woodard is holding a special fundraiser and volunteer event on Saturday for early arrivers — the Build-a-Bike event for at-risk youth will be held from 3-5 pm.
- There are also themed “meet-ups” at various times throughout the conference, which are listed in the app. If one of them sounds like people you want to meet, then this is the perfect time to do it! They’ll be held in the “Plan Guru” meetup space.
- Forwardly — proud sponsor of the “She Counts” podcast hosted by Questian Telka and myself — has compiled an SNH Primer: a list of their favorite events and sessions. We’re especially delighted to announce that we’ll be hosting a meet-and-greet at their booth on Tuesday, June 24th at 3 pPlease come visit and pick up your Forwardly and She Counts swag.
- Jennifer Dymond and I will be hosting Cow-a-BINGO at the Keeper booth on Monday at 11 am! In cow-stumes. No, really! Come join us for fun times and prizes.
- Most mainstage and breakout sessions will be recorded, but only Woodard members and PLUS pass holders will have access (for 6 months; can be shared with other members in the same company, to spread the love). They will even apply the cost of your conference admission to your membership! If you’re interested, reach out to Shirley Koss, Woodard Community Manager.
- It’s natural to be nervous, but you can do this! Even extroverts struggle with meeting new people sometimes. Move through that shyness or fear and lean into the fact that almost everyone here came alone; everyone had a first conference where they didn’t know anyone; and everyone is here to meet other people and develop their practices. We have so much in common… sit at a lunch-table where you don’t know anyone and introduce yourself. Ask why they’re here and what they’re enjoying most. Find out where they’re from and what their specialty is. Tell them your goals and ask if they have advice. Ask them what their tech stack is and share your struggles with your choices and vendors and all the things. We will never run out of topics to talk about with each other, because there is so much to learn in our industry. Plus, chances are that these are folks who are as passionate about what they do as you are, or they wouldn’t be here in the first place.
Now, if this was helpful, your next steps are to: go register for Joe Woodard’s “Maximizing Your SNH Experience” Q&A on Wednesday, June 4th, 3-4 pm Eastern; download the mobile app or go to the web app and register for your sessions (especially my three!); download some good podcasts to listen to on the flight; and start packing.
See you soon at Scaling New Heights!
